Guidescope: Why Block?

Why Block Ads?

Why block ads?

Ads can be distracting and annoying, especially animated ads. By blocking ads, Guidescope reduces the distraction.

Ads take time to download. By blocking the ads, Guidescope makes pages download faster, so you surf faster.

How much faster?

Our tests show that you should surf an average of 1.5 times faster with Guidescope! It depends on how many ads appear on the pages that you are viewing. The more ads that are blocked, the greater the speed-up.

We tested the home pages of the 50 most popular sites* on the Web. Most downloaded about 1.5 times faster with Guidescope. Those with more ads loaded up to 3 times faster.
*A list of the most popular sites is regularly published by MediaMetrix.

What do blocked ads look like?

Guidescope gives you control over how a blocked graphic "appears". You can either have your browser draw an outlined icon in place of the blocked graphic or you can have it leave a blank space where the blocked graphic would have been. In both cases, the blocked graphic is not downloaded. The appearance of blocked graphics is set as part of your User Profile.